Why bother with a web site?
Without search engine optimisation it is an unfortunate fact that even the most stunning and possibly expensive web site on the web may in fact be invisible to the very customers at whom it is aimed. How can this be?
New potential customers, unless your business is a household name, will not know what services and products you are offering, and indeed may not know you exist. When we design websites however we make sure this is clearly evident from every page. This is one facet of web marketing that we call search engine optimsation.
The implications of this SEO process is that users of the Google search engine can readily find your business on the first page of Google when they are looking for the goods and services you provide. We believe that without SEO, the value of a website is brought into question. After all, who wants a website that cannot be found?
Search engine optimisation or SEO works in two ways.We focus on the latter approach for various reasons.
The sponsored links approach does not always perform in the way our customers expect. Ask someone who has used sponsored links for their opinion of the system.
The alternative approach to SEO and the approach we prefer, is to present our customers business on the website in a comprehensive and detailed manner, and let the Google search engine find the site, investigate it, and find this detailed information for itself ready to pass on to a potential customer.
At Meadowlark we have been optimising web sites for search engines for some years, and it is a popular service amongst our customers. When we produce a website, we always offer search engine optimisation (SEO) as an optional extra, and it is worth the additional expense, whereas a website on its own may not.
If you type "manual machining sheffield" into Google, you will find that www.bphengineering.co.uk occupies the #1 position in Google.
Likewise if you type "partnered dance" into Google, www.dancecentral.co.uk is at #1.
Have you ever thought how it might feel to be #1 in Google?
1. Smaller faster, cheaper, lighter computers that are permanently connected to the web.
The mobile phone is rapidly filling this role, and is hampered only by the size of the screen.
2. Websites that are tuned to cope with users that only access the site via a mobile phone
2. Autonomous agents that we create on our computers that exist as examples of artificial life, with artificial intelligence that tireless search the web for our next job, bargain or life partner.